The Art of Advertising (Continued)

graphite & coloured pencil/20x30cm
original source: 'The Times' 08/04/08

Another transcription today of an image taken from a newspaper advertisement, re/de-contextualized by the removal of any accompanying text, logos, branding, etc, & stranger yet for that. I particularly liked, from an aesthetic perspective, the turquoise chair in the original image & decided to transcribe this as faithfully as possible, thus introducing an element of colour into the thus-far purely monochrome Project (some of the original photographs previously used as source material have been reproduced in the relevant newspaper in colour but represented as monochrome graphite drawings, this being The Project's habitual mode & one of its defining aesthetic characteristics &, indeed, criteria).

The original image has, of course, been subject to manipulation, thus already lending it the air of a piece of art with an element of invention &/or fantasy about it, infusing it with a dreamlike quality that advertising so often attempts to achieve & communicate in its effort to sell product & lifestyle, so it's quite interesting to reclaim something of this, the 'taking out of life' into a perceived higher realm, for art.

Soundtrack:


Nick Cave & the Bad Seeds 'Abattoir Blues' & 'The Lyre of Orpheus'