This blog's title is based upon the best question I ever overheard being asked, by a young Liverpudlian child to his mother, as in "What's..?". The answer seems to be something of a creative and cultural nature which, in deed (primarily the making of art) and word, this blog intends to explore...
Monday, June 15, 2009
Back to the Present
Slightly behind the times, as ever - by inclination & design, of course – a certain something, gracing the cover of a recent issue of Design Week, came to my attention. It transpired that the work illustrated – essentially iconic album cover designs of the 1970s/80s appropriated along with & restyled in the retro manner of time-worn vintage paperback books of equally iconic, instantly-recognizable design - was/is that of Huw Gwilliam, itself being part of a wider trend of such mixing-&-mashing graphic re-imaginings (as has become common practice in creating ‘new’ music from pre-existing sources, for example, a development of music’s long-established tradition of referencing its past), many of which might be found at the online Flickr community Make Something Cool Everyday.
Having owned such featured examples as ‘Technique’ & ‘Unknown Pleasures’ in LP format almost since their original releases (& retained them amongst the few examples from the once-extensive vinyl collection saved for posterity), it’s a delight to see such favourites sampled & recontextualized thus, represented in a contemporary idiom of digital art that yet, artificially aged, displays an historic aesthetic, appearing in a condition as might secondhand books, actually much as the original sleeves came to assume over time & much use. Such magpiesque ‘borrowings’ might leave themselves open to criticisms of nostalgia &/or ‘mere’ pastiche, of course, but, nevertheless, the results can be something new, fruitful & most enjoyable, visually & conceptually, as in such examples as Heath Killen’s ‘Modernist Editions’ album covers-as-pictograms, simple & direct.
Further to the subject of retro aesthetics & the mixing of, the creation of something new from archive sources, & returning to a particular personal favourite embracing both graphics & music, I recently received notification from source of Moon Wiring Club’s contribution to Bleep 43’s extensive series of podcasts, which proved to be a compellingly enjoyable listen, endlessly inventive with its source material of music & found sound clips, proper thoughtful, stimulating entertainment & ever so slightly bonkers, witty & unsettling in the finest traditions of MWC’s oeuvre. As always, it’s the sense of displacement created by hearing recognizable archive fragments – old TV station idents & commercial radio ads (the latter so cringe-makingly wonderfully cheesy & awful), snippets of TV celebrities (equally cheesy), public information films with their dire, portentous warnings - represented within a new context of electronic music – itself often of a certain vintage, with that stereotypically futuristic sound (ironically dating it so) of the pioneering forays into the form, but still incongruously combined - that lends proceedings a particular frisson & inspires such an atmosphere of delight at the degree of inventiveness involved in the endeavour.
Labels:
Bleep 43,
design,
Huw Gwilliam,
Moon Wiring Club,
Retro graphics
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