This blog's title is based upon the best question I ever overheard being asked, by a young Liverpudlian child to his mother, as in "What's..?". The answer seems to be something of a creative and cultural nature which, in deed (primarily the making of art) and word, this blog intends to explore...
Monday, December 27, 2010
It's an Ad World #4
graphite & putty eraser/30x20cm
Continuing the current sequence of drawings processed from the source material of archive print media advertisements, taking a step away from the subject matter-so-far of shoes here but, of course, featuring very much another object of consumer desire within the stylistic idiom of the Sixties (all very much the glamour of 'Mad Men' & Betty Draper, one might (re)contextualize, 'retro-contemporarily' if such a designation might exist).
Part of the re-mediation process on this particular occasion involved the draining of the image of its colour, not last the vivid red of the original's background, cooling things down to the monochrome of graphite & creating a more 'tactile, mark-made space'.
Consideration was given to combining another image into the composition, specifically as 'showing' on the TV screen, which is blank in the original, as some form of comment perhaps, but then it seemed most appropriate somehow that 'the medium is the message' - the medium in this instance being embodied by the (desirable) object, of course.
Soundtrack:
Jesus and Mary Chain 'Psychocandy'
She & Him 'Volume Two'
The Delgados 'The Great Eastern'
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